Our Mission
Luxury Clean for Less
At CleanPure, our mission is to deliver premium cleaning solutions that combine exceptional quality with everyday affordability to all Aussies. We are a small brand committed to helping Aussies see the world more clearly through spotless glasses, camera lenses, and optical devices by offering products that are effective, safe, and simple to use. Guided by our values of purity, precision, and practicality, we make high-end care accessible to everyone.
Here are reasons why you'll love BRAND
Caring for your lenses with products we sell, means fewer trips to the optometrist or repair shop. Our cleaning products help extend the life of your lenses, preventing scratches, residue buildup, or damage caused by improper cleaning.


We take clarity seriously. The products are engineered to gently lift dirt, grime, oil, and smudges. Whether you're cleaning prescription glasses, designer sunnies, or camera lenses, you’ll enjoy spotless, streak-free results giving you sharper vision and a more polished look every time.


Clean Pure sells products that are made for convenience. With minimal setup, you’ll spend less time fussing and more time enjoying clean, clear lenses. Whether you’re tech-savvy or not, our user-friendly design means anyone can clean like a pro at home or on the go.


Join over 5,000 Aussies and enjoy crystal clear lenses
Clean Pure is for Aussies who care about quality, clarity, and convenience.
We make it easy to take care of the things that help you see the world and help the world see you. All our
products are backed by our 30-day risk free trial so shop today!